Mohawk had a ton of data from consumer research that they wanted integrated into a video featuring Target. Scriptwriter Patty Stayer was up to the task– pulling the pertinent parts from the data to create an engaging narrative that conveys all the right points without overwhelming the viewer with numbers. Next, Matt Sigmon, graphics guru extraordinaire, set about building the look of the video in a style that meshes with Mohawk’s branding. Constructed in After Effects, the finished piece is bright, fun, fast, and informative.