To promote sessions at an upcoming conference, Mölnlycke and the cool cats at Defining Point allowed us to go in a different direction, and we’re so glad they did. The fun concept allowed us to place Mölnlycke reps in movie trailers and to work with them to get movie-worthy performances. We think they did great. The videos were all filmed on the soundstage at encyclomedia and then taken into After Effects to get the look and feel just right.