Location, location, location. Or in the case of this video – location, location, location, location, location. There were definitely a ton of them! We had a blast working with Atomic Wash and running all over town to film this promo project. Filmed on the Sony F5 with a full and super-mobile crew, we kept it moving to get all of these different shots done in a few days. And working with the talent, Christian, was great. The client was looking for just the right amount of attitude without going overboard, and with the help of director Burt Holland, we all delivered.