Gearing up for a big sales convention, Abbott had us design and animate this piece to generate some excitement among the attendees. Working with producer Allison Turner at Aria Creative and US Motivation, we carried the style and themes established in this video through to several other pieces crafted for the conference itself and for follow-up communications after the conference. Bouncing between the Adobe Creative Suite and Final Cut Pro, Encyclomedia Motion Graphic Designer Matt Sigmon developed the look and created all the elements to build the videos, which played to rave reviews by Abbott and the Abbott sales team who attended the conference.