This video was Rental associates’ first glimpse into the new rent online pickup in store program that was launching in Home Depot Rental around the US. THD had done extensive research with associates before the launch and wanted them to know that their feedback was important to the creation of the program. They also wanted them to know that it’s time to get excited because this program is going to be a game changer. We used typography, motion graphics, photos, screenshot tutorials, high-energy music, and a bit of a grunge to make all this happen. Oh, and check out homedepot.com to see how easy it is for the end customer to use this system, too!