Encyclomedia got the exciting opportunity to work with Joan Produces again on another project for The Home Depot. This training video introduces Home Depot employees to the new Martha Stewart Living Kitchen Collection which is launching exclusively in Home Depot stores. The full video is 24 minutes long, but we’ve given you a shorter sample here.
The video cuts between interviews with Martha Stewart and others, scripted vignettes showing a couple shopping for a new kitchen, and tons of beauty shots and stills displaying the new line. We filmed for the video at a local Home Depot store and traveled to North Carolina to shoot at a sample kitchen. Shot on the Canon 5D Mark II and the Panasonic HPX500, we worked to give the video the clean, classy look that the MSL Kitchen Collection has.