Clorox wanted to create a series of videos teaching customers how to keep their pools sparkling and clear using Clorox Pool & Spa products. A crew of 20 shot at several pools with a variety of talent all over greater Atlanta. We broke out a dolly, a 50’ jib, and an underwater camera rig to make the pools look their best. It was our first big 4K shoot, so we had to offload footage as we shot. Our editor acted as the on-set DIT, which was pretty stressful for him, but we knew he wouldn’t lose any media! When it was all wrapped, Motion Graphics wizard Matt Sigmon created some pretty slick animations to augment the instructional aspects of the videos. Here’s just one of the 17 videos we produced for this series.