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MHC Conference Open

Getting ready for a presentation?  You need to convey a bunch of facts and figures and not bore your audience to death?  Just throw together a powerpoint, right?  Wrong!  Mölnlycke gave us the opportunity to wow the executives and their audience with a motion graphics piece that brought some energy to the statistics.  Motion graphics guru Matt describes it like this, “I didn’t want to use the typical ‘twist-n-turn’ animation approach, so I tried to place the information in an exaggerated spatial environment.  Using an AfterEffects camera rig to dynamically ‘photograph’ (virtually of course) the info as objects in that space. Giving both the camera and the text objects physical properties that responded to speed and motion added a dynamic presence to otherwise static data.”  Huzzah!  Great job, Matt!