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Michelin Be The Tire

MC2 and their National Director of Events, Susan Crittenton, asked us to aid in the creation of an interactive display for Michelin’s national sales conference. We shot and edited this video specifically for the super-wide aspect ratio that it would have when it played on the conference on a giant display (actually comprised of a number of giant displays). Susan and the MC2 team designed and implemented the conference elements, where there were marked places for the attendees to place their hands and feet while viewing the video to really increase the intensity. 

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