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F16_Shel_FRN

Shell

Shell needed a video to roll out their new partnership with the Fuel Rewards Network to their wholesalers. They decided to do it in a big way with IndyCar driver and Dancing with the Stars champion Helio Castroneves and NASCAR driver Kurt Busch. The 2 racecar drivers would star in the video, and, at the video’s premiere at a wholesaler convention in Austin, Kurt and Helio would actually run on stage at the end of the video.

  So one of the first things we knew was where we needed to end up- with Kurt and Helio in Austin. With 2 race car drivers, it wasn’t long before the concept became a race to Austin with Helio and Kurt racing to earn points with the new Fuel Rewards Network Program at Shell. Working with USMotivation and NASCAR Media Group, we had a blast shooting with Kurt in Kansas City, Missouri and with Helio in Boca Raton, Florida. After the shoots, we flew the footage back with us to Atlanta where all the postproduction was handled here at encyclomedia.

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