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F01_Bend_Alive

Bend

Shot on a shoestring budget for a young band on the verge of signing with an independent label, Bend wanted to really capture their raw energy as a hungry band trying desperately to make it. Meant to be a promotional video for their EPK, Bend’s performance-oriented video was patterned after the imagery of bands such as Nine Inch Nails and A Perfect Circle: dark, yet accessible. Shot not on the soundstage but in the loft area of Encyclomedia’s main office, we captured their raw, rough-edges feel and brought it out even further in the editing process.