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B14_SalvationArmy_DoGood

Salvation Army

We were excited to work with awesome agency Fifty-Eight again, this time on a campaign for The Salvation Army. Shot on the green cyc wall in our soundstage on the Sony F3, we actually flipped the camera sideways to get the most real estate available for the greenscreen key. Since the talent has no lines, director Burt Holland really concentrated on getting just the right expression for each scene. In post production, we used a combination of Adobe Premiere Pro and After Effects to get exactly the look we wanted. After adding music and working with a voice actor on the voiceover, we trafficked the spot out the door, and it’s now airing on the West Coast and Hawaii.

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