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B12_PearlRiverResort

Pearl River Resort

The Pearl River Resort in Mississippi wanted an ad campaign that reflected its base demographic. They wanted their clientele to identify with the characters in their television spots. Michael Ewing, Creative Director at The Titan Agency, brought the concept of Real Players to Encyclomedia. A crew of 15 along with 6 actors made the 5 hour trip to Pearl River. Encyclomedia brought together the right cast, crew, and creative to produce these 3 carefully crafted spots, shot on the stunning RED One camera.

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