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On Par GPS

The makers of this golf GPS device knew they wanted a spot but didn’t quite know how to make their slick product sparkle on the big screen. Atlanta Agency Price and Partners brought this dilemma to us, and we steered them toward creating a 3D animation where the sky was the limit. That led to the idea of having the device act as a golf club. Our 3D guru Fletcher Moore handled the animation and knocked it out of the park, or rather shot a hole in one.

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