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#BestDayEver

#BestDayEver

April 6, 2015

Encyclomedia recently partnered with the Mustache Agency out of New York to aid in their campaign for clients Who Say and Chevy.  Mustache orchestrated a massive, multi-city campaign on April Fool’s Day with components in tons of different formats.  Chevy surprised more than 12,000 people on Wednesday with free coffee, concerts, even trips to Disney World for kids in a Big Brothers Big Sisters program.   In Atlanta, on the Emory campus, Ian Somerhalder and Nikki Reed showed up to substitute teach a marketing class.  With so many different surprises happening all over the country, Mustache enlisted our help on the post-production of 6 videos edited from the Emory footage.  Mustache brought in a director and lead editor, and we provided all of the work stations, an additional 4 editors, and a post PA.  We quickly got the footage situated on our server and set about having 5 editors all working from that one central location.  Footage and bytes were flying as we rapidly edited the various videos and got them out the door to be posted on April Fool’s Day for Chevy’s Best Day Ever. 

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